:root{
  --paper:#FBF9FC;      /* matches the illustrations' own background, so they sit on the page without boxes */
  --lav:#F1E9F5;
  --lav-2:#E6D8EE;
  --ink:#211A25;
  --text:#3A3240;
  --soft:#675E6D;
  --plum:#6E2C85;
  --plum-dark:#58206C;
  --gold:#E9B949;
  --line:#E4DAE9;
  --display:'Bricolage Grotesque',system-ui,sans-serif;
  --body:'Figtree',system-ui,-apple-system,sans-serif;
  --ease:cubic-bezier(.16,1,.3,1);
  --r:22px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--text);font-family:var(--body);font-size:19px;line-height:1.7;-webkit-font-smoothing:antialiased}
a{color:inherit}
img{display:block;max-width:100%;height:auto}
:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:8px}
h1,h2,h3{margin:0;color:var(--ink);font-family:var(--display);font-weight:700;letter-spacing:-.02em}
h2{font-size:46px;line-height:1.1}
h3{font-size:22px;line-height:1.3}
p{margin:0}
.wrap{max-width:1180px;margin:0 auto;padding:0 32px}
.sec{padding:96px 0}
.hl{color:var(--plum)}
.lead{font-size:21px;line-height:1.6;color:var(--ink)}
.inline{color:var(--plum);font-weight:600;text-decoration:underline;text-underline-offset:4px;text-decoration-thickness:1.5px}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:58px;padding:0 30px;border-radius:999px;font-size:18px;font-weight:700;text-decoration:none;white-space:nowrap;transition:transform .4s var(--ease),background-color .3s var(--ease)}
.btn:active{transform:scale(.98)}
.btn-plum{background:var(--plum);color:#fff}
.btn-plum:hover{background:var(--plum-dark)}
.btn-line{color:var(--plum);box-shadow:inset 0 0 0 2px var(--plum)}
.btn-line:hover{background:var(--lav)}

/* header */
.top{position:relative;z-index:5}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;height:84px}
.nav .logo{height:46px;width:auto}
.nav ul{display:flex;align-items:center;gap:30px;list-style:none;margin:0;padding:0;font-size:17px;font-weight:600}
.nav ul a{text-decoration:none;color:var(--ink)}
.nav ul a:hover{color:var(--plum)}
.nav .btn{min-height:48px;padding:0 22px;font-size:16px}
.nav .mob{display:none}

/* hero: text left, illustration right */
.crumbs{font-size:16px;color:var(--soft)}
.crumbs ol{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:0;padding:0}
.crumbs li+li::before{content:"/";margin-right:8px;color:#B9AEC0}
.crumbs a{text-decoration:none}.crumbs a:hover{color:var(--plum)}
.hero{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:40px;align-items:center;padding:24px 0 40px}
.hero h1{margin-top:22px;font-size:68px;line-height:1.02;letter-spacing:-.03em}
.hero .lead{margin-top:24px;max-width:30em}
.hero .ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.byline{display:flex;align-items:center;gap:14px;margin-top:30px;font-size:16px;line-height:1.5;color:var(--soft)}
.byline img{width:50px;height:50px;border-radius:50%;object-fit:cover;object-position:50% 20%}
.byline a{color:var(--ink);font-weight:700;text-decoration:none}
.hero-art{border-radius:0 0 0 160px;overflow:hidden}
.hero-art img{width:100%}

/* facts strip, directly under the hero */
.facts{background:var(--lav)}
.facts dl{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin:0}
.facts div{padding:28px 30px}
.facts div+div{border-left:2px solid var(--paper)}
.facts dt{font-size:16px;font-weight:600;color:var(--soft)}
.facts dd{margin:4px 0 0;font-family:var(--display);font-weight:700;font-size:27px;color:var(--ink);letter-spacing:-.02em}

/* causes: shelf illustration with a legend under each object */
.causes .intro{max-width:760px}
.causes .intro .lead{margin-top:18px}
.shelf{margin-top:40px}
.legend{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:16px;margin:8px 0 0;padding:0;list-style:none}
.legend li{text-align:center;padding:0 6px}
.legend b{display:block;font-size:18px;color:var(--ink)}
.legend span{display:block;font-size:16px;line-height:1.5;color:var(--soft);margin-top:2px}
.causes .after{margin-top:36px;max-width:760px}

/* how: square art + three points */
.how{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:64px;align-items:center}
.how .lead{margin-top:18px}
.points{list-style:none;margin:28px 0 0;padding:0;counter-reset:none}
.points li{padding:20px 0 20px 26px;border-left:3px solid var(--lav-2);margin-left:2px}
.points li+li{margin-top:6px}
.points li:hover{border-left-color:var(--plum)}
.points b{display:block;font-family:var(--display);font-size:24px;color:var(--plum);letter-spacing:-.01em}
.points span{display:block;margin-top:4px}

/* watch: lavender band */
.band{background:var(--lav);border-radius:40px}
.watch{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:56px;align-items:center;padding:72px 64px}
.watch .lead{margin-top:16px}
.reels{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.reel{border:0;padding:0;background:none;font:inherit;color:inherit;text-align:left;cursor:pointer}
.reel .frame{position:relative;display:block;aspect-ratio:4/5;border-radius:var(--r);overflow:hidden;background:var(--ink)}
.reel .frame img{width:100%;height:100%;object-fit:cover;transition:transform .9s var(--ease)}
.reel:hover .frame img{transform:scale(1.04)}
.reel .play{position:absolute;left:50%;top:50%;width:74px;height:74px;margin:-37px 0 0 -37px;border-radius:50%;background:#fff;color:var(--plum);display:flex;align-items:center;justify-content:center;box-shadow:0 10px 30px rgba(33,26,37,.25)}
.reel b{display:block;margin-top:12px;font-size:18px;color:var(--ink)}
.reel small{display:block;font-size:15px;color:var(--soft)}
.reel iframe{position:absolute;inset:0;width:100%;height:100%;border:0;background:#fff}

/* suitable: illustration with an overlapping card */
.suit{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);align-items:center}
.suit .art{border-radius:var(--r);overflow:hidden}
.suit .card{margin-left:-80px;position:relative;background:#fff;border-radius:var(--r);padding:40px;box-shadow:0 30px 60px -30px rgba(70,30,90,.28)}
.suit .card .lead{margin-top:14px;font-size:19px}
.suit h3{margin-top:24px;font-size:20px}
.suit ul{margin:10px 0 0;padding:0 0 0 22px}
.suit li{margin-top:6px;font-size:18px}
.suit li::marker{color:var(--plum)}
.suit .foot{margin-top:22px;padding-top:18px;border-top:1px solid var(--line);font-size:17px}

/* prepare: wide flat lay + timed strip */
.prep .intro{max-width:760px}
.prep .intro .lead{margin-top:16px}
.prep .art{margin-top:36px;border-radius:var(--r);overflow:hidden}
.times{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:12px;margin:20px 0 0;padding:0;list-style:none}
.times li{background:#fff;border-radius:18px;padding:22px 20px;box-shadow:0 1px 0 var(--line)}
.times b{display:block;font-family:var(--display);font-size:19px;color:var(--plum)}
.times span{display:block;margin-top:6px;font-size:16.5px;line-height:1.55}
.callout{margin-top:16px;padding:18px 24px;border-radius:16px;background:#FFF4D8;color:#4A3808;font-weight:700}

/* recovery: timeline + illustration */
.rec{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:64px;align-items:center}
.rec .lead{margin-top:16px}
.rec .art{border-radius:var(--r);overflow:hidden}
.days{list-style:none;margin:26px 0 0;padding:0}
.days li{display:grid;grid-template-columns:130px minmax(0,1fr);gap:18px;padding:14px 0}
.days li+li{border-top:1px solid var(--line)}
.days b{color:var(--plum)}

/* cost and results: two quiet text columns */
.duo{display:grid;grid-template-columns:1fr 1fr;gap:56px}
.duo h2{font-size:36px}
.duo .lead{margin-top:16px;font-size:20px}
.duo p+p{margin-top:14px}

/* compare */
.cmp{max-width:900px;margin:0 auto}
.cmp .lead{margin-top:16px}
table{width:100%;margin-top:30px;border-collapse:separate;border-spacing:0;font-size:18px;background:#fff;border-radius:var(--r);overflow:hidden;box-shadow:0 30px 60px -36px rgba(70,30,90,.3)}
th,td{padding:20px 22px;text-align:left;vertical-align:top}
thead th{background:var(--lav);color:var(--ink);font-weight:700}
thead th.us{background:var(--plum);color:#fff}
tbody tr+tr th,tbody tr+tr td{border-top:1px solid var(--line)}
tbody th{font-weight:700;color:var(--ink);width:28%}
td.us{background:#FBF7FD}

/* doctor */
.doc{display:grid;grid-template-columns:320px minmax(0,1fr);gap:48px;align-items:center}
.doc img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 22%;border-radius:var(--r)}
.doc .role{margin-top:6px;font-weight:700;color:var(--plum)}
.doc p+p{margin-top:14px}
.doc .cred{font-size:16px;color:var(--soft)}

/* faq */
.faq{display:grid;grid-template-columns:minmax(0,.7fr) minmax(0,1.3fr);gap:56px;align-items:start}
.faq .art{max-width:300px;margin-top:24px}
.faq .side p{margin-top:16px}
details{border-bottom:1px solid var(--line)}
details:first-child{border-top:1px solid var(--line)}
summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 0;font-size:20px;font-weight:700;color:var(--ink)}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";flex-shrink:0;width:36px;height:36px;border-radius:50%;background:var(--lav);color:var(--plum);display:flex;align-items:center;justify-content:center;font-size:24px;transition:transform .4s var(--ease)}
details[open] summary::after{transform:rotate(45deg)}
details p{padding:0 50px 24px 0}

/* related */
.rel{display:grid;grid-template-columns:minmax(0,2fr) minmax(0,1fr) minmax(0,1fr);gap:16px;margin-top:32px}
.rel a{text-decoration:none;display:flex;flex-direction:column;gap:12px}
.rel .ph{display:block;border-radius:var(--r);overflow:hidden;aspect-ratio:4/3}
.rel a:first-child .ph{aspect-ratio:auto;height:100%;min-height:300px}
.rel .ph img{width:100%;height:100%;object-fit:cover;transition:transform .9s var(--ease)}
.rel a:hover .ph img{transform:scale(1.04)}
.rel b{font-size:20px;color:var(--ink)}
.rel span{font-size:16.5px;color:var(--soft)}
.rel a:first-child{grid-row:span 2}
.reads{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:28px 0 0;padding:0;list-style:none}
.reads a{display:block;height:100%;padding:22px;border-radius:18px;background:var(--lav);text-decoration:none;font-weight:700;color:var(--ink);font-size:18px;line-height:1.4}
.reads a span{display:block;font-weight:600;font-size:14px;color:var(--plum);margin-bottom:6px}
.reads a:hover{background:var(--lav-2)}

/* footer */
.foot{background:var(--lav);margin-top:40px}
.foot .grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:56px;padding:80px 0 48px}
.foot h2{font-size:48px}
.foot .ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.nap{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin:0}
.nap dt{font-size:15px;font-weight:700;color:var(--soft)}
.nap dd{margin:6px 0 0;font-size:18px;line-height:1.6;color:var(--ink)}
.nap a{text-decoration:none}.nap a:hover{color:var(--plum)}
.legal{display:flex;justify-content:space-between;align-items:center;gap:20px;padding:26px 0 36px;border-top:2px solid var(--paper);font-size:15px;color:var(--soft)}
.legal img{height:50px;width:auto}

.mbar{display:none}

/* gentle reveal on scroll; content is visible without JS */
.js .rv{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .rv.in{opacity:1;transform:none}
.hero>*{animation:rise 1s var(--ease) both}
.hero>*+*{animation-delay:.12s}
@keyframes rise{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}

/* SEO notes (design review only) */
.seo{display:none;margin-top:14px;padding:12px 16px;border-radius:14px;border:1px dashed #2f7d5b;background:#ECF7F1;color:#1d5a3f;font-size:15px;line-height:1.5}
body.notes .seo{display:block}
.notes-btn{position:fixed;right:18px;bottom:18px;z-index:40;min-height:44px;padding:0 18px;border-radius:999px;border:0;background:#2f7d5b;color:#fff;font:700 14px var(--body);cursor:pointer;box-shadow:0 8px 24px rgba(0,0,0,.2)}

@media (max-width:1060px){
  .nav ul{display:none}.nav .mob{display:inline-flex}
  .hero,.how,.watch,.rec,.duo,.faq,.foot .grid{grid-template-columns:1fr;gap:36px}
  .hero-art{order:-1;border-radius:0 0 0 90px;max-width:560px}
  .suit{grid-template-columns:1fr}
  .suit .card{margin:-60px 20px 0}
  .times{grid-template-columns:repeat(2,minmax(0,1fr))}
  .doc{grid-template-columns:240px minmax(0,1fr)}
  .rel{grid-template-columns:repeat(2,minmax(0,1fr))}
  .rel a:first-child{grid-column:span 2;grid-row:auto}
  .rel a:first-child .ph{min-height:0;aspect-ratio:16/9}
}
@media (max-width:767px){
  body{font-size:18px;padding-bottom:84px}
  .wrap{padding:0 16px}
  .sec{padding:64px 0}
  h2,.foot h2{font-size:34px}
  .duo h2{font-size:30px}
  .lead{font-size:19px}
  .nav{height:70px}.nav .logo{height:38px}
  .hero h1{font-size:44px}
  .hero .ctas .btn{width:100%}
  .facts dl{grid-template-columns:1fr}
  .facts div{padding:16px 4px}
  .facts div+div{border-left:0;border-top:2px solid var(--paper)}
  .facts dd{font-size:23px}
  .legend{grid-template-columns:1fr;gap:10px;margin-top:20px}
  .legend li{text-align:left;padding:0}
  .legend b{display:inline}.legend span{display:inline}.legend b::after{content:": "}
  .band{border-radius:28px}
  .watch{padding:36px 20px}
  .reels,.times,.reads,.nap{grid-template-columns:1fr}
  .suit .card{margin:-40px 10px 0;padding:26px 22px}
  .days li{grid-template-columns:1fr;gap:2px}
  table{font-size:16px}th,td{padding:14px 12px}
  .doc{grid-template-columns:1fr}.doc img{max-width:320px}
  details p{padding-right:0}
  .rel{grid-template-columns:minmax(0,1fr)}.rel a:first-child{grid-column:auto}
  .legal{flex-direction:column;align-items:flex-start}
  .mbar{display:grid;grid-template-columns:1fr 1fr;gap:8px;position:fixed;left:0;right:0;bottom:0;z-index:20;padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:var(--paper);box-shadow:0 -8px 24px rgba(70,30,90,.1)}
  .mbar .btn{min-height:52px;padding:0 10px}
  .notes-btn{bottom:92px}
}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}.js .rv{opacity:1;transform:none}html{scroll-behavior:auto}}